# Job Schopman — Lead AI Engineer at ManualMaster

Canonical page: https://jobschopman.com/

Last updated: 2026-09-21

Job Schopman is a Lead AI Engineer at ManualMaster, based in the Netherlands. He leads applied AI research and development, turning organisational knowledge, real workflows, and emerging technology into systems people can use in everyday business.

## Professional focus

Job works across engineering, product, user experience, regulation, and organisational adoption. His work at ManualMaster includes smart search, chat, and AI agents across Trevally and the wider organisation.

His applied-AI approach has three parts:

1. Research: find business questions where AI can create useful change.
2. Build: turn promising ideas into dependable search, chat, and agent systems.
3. Embed: connect product, UX, governance, and people so the work can take root.

## Working principles

- Start with the business need before choosing technology.
- Engineer the whole system, including information, interface, safeguards, and operations.
- Learn from real-world use and feed that learning back into the system.
- Treat the model as one part of a larger system of people, process, context, and consequences.

## Background and expertise

Job's route into AI runs through software, UX, SEO, and content strategy. His public areas of expertise include applied AI, AI research and development, AI engineering, AI agents, intelligent workflows, organisational knowledge, knowledge systems, product development, user experience, web development, and search engine optimization.

## Selected projects beyond ManualMaster

- NOOKIT: an early-stage digital product experiment that is intentionally under wraps while the idea develops.
- Saskia van der Donk: an expressive digital showcase for an artist and goldsmith working in silver jewellery and detailed painting.

## Contact

For conversations about applied AI, intelligent products, or unusual digital ideas, email info@jobschopman.com or visit https://jobschopman.com/contact/.